Sweden Passenger Vehicle Market September 2026: Top 5 OEM Sales Rise 36.1% as Volvo Leads
Sweden’s Top 5 passenger vehicle OEM sales increased 36.1% MoM in September 2026 to 14,743 units. Volvo led the market with 4,245 units, while Tesla recorded the strongest growth, rising sharply from its low August base.

Sweden’s tracked Top 5 passenger vehicle OEM sales recorded a strong 36.1% month-on-month increase in September 2026, rising from 10,831 units in August to 14,743 units in September. The Top 5 OEMs collectively added 3,912 units, reflecting a clear improvement in market momentum.
Volvo remained Sweden’s leading passenger vehicle OEM in September 2026, recording 4,245 units, compared with 2,792 units in August. Sales increased by 52.0% MoM, giving Volvo a 28.8% share of Top 5 OEM sales.
Volkswagen ranked second with 3,297 units, slightly lower than 3,376 units in August, representing a 2.3% decline.
Kia recorded 2,430 units, up from 2,088 units, delivering a solid 16.4% month-on-month increase.
Tesla posted the strongest growth among the Top 5 OEMs, with sales surging from just 123 units in August to 2,388 units in September, representing an exceptional 1,841.5% MoM increase.
Toyota recorded 2,383 units, compared with 2,452 units in August, resulting in a modest 2.8% decline.
Key Insights
- Sweden’s Top 5 passenger vehicle OEM sales increased 36.1% MoM to 14,743 units.
- The Top 5 OEMs added 3,912 units compared with August.
- Volvo remained the market leader with 4,245 units.
- Volvo accounted for 28.8% of Top 5 OEM sales.
- Tesla recorded the strongest growth at 1,841.5% MoM.
- Kia also posted healthy growth of 16.4% MoM.
- Volkswagen and Toyota were the only Top 5 OEMs to record declines.
- The Top 5 OEMs were Volvo, Volkswagen, Kia, Tesla and Toyota.
Conclusion
Sweden’s passenger vehicle market showed strong momentum in September 2026, with tracked Top 5 OEM sales increasing 36.1% month-on-month. Volvo maintained its leadership position, while Tesla delivered the most dramatic growth from a very low August base. Kia also recorded a positive performance, whereas Volkswagen and Toyota posted slight declines. Overall, the September results indicate stronger activity across Sweden’s leading passenger vehicle brands.
