Market AnalysisOctober 26, 2026

Germany Passenger Vehicle Market September 2026: Top 5 OEM Sales Rise 19.0% as Volkswagen Leads

Germany’s Top 5 passenger vehicle OEM sales reached 119,239 units in September 2026, up 19.0% MoM. Volkswagen led with 42,461 units, while Škoda and Audi also recorded strong month-on-month growth.

By Race Auto Analytics
Germany Passenger Vehicle Market September 2026: Top 5 OEM Sales Rise 19.0% as Volkswagen Leads

Germany’s tracked Top 5 passenger vehicle OEM sales increased 19.0% month-on-month in September 2026, rising from 100,230 units in August to 119,239 units in September. The leading five OEMs collectively added 19,009 units, reflecting strong momentum in Germany’s passenger vehicle market.

Volkswagen remained Germany’s leading passenger vehicle OEM in September 2026, recording 42,461 units, compared with 32,233 units in August. Sales increased by 31.7% MoM, giving Volkswagen approximately 35.6% of Top 5 OEM sales.

Mercedes-Benz ranked second with 21,595 units, up from 20,680 units in August, representing a 4.4% month-on-month increase.

Škoda delivered a strong performance, with sales rising from 15,526 units in August to 19,898 units in September, representing 28.2% MoM growth.

BMW recorded 18,924 units in September, compared with 18,986 units in August, resulting in a marginal 0.3% month-on-month decline. BMW was the only Top 5 OEM to record lower sales during the month.

Audi also posted strong growth, increasing from 12,805 units in August to 16,361 units in September, representing a 27.8% MoM increase.

Key Insights

  • Germany’s tracked Top 5 passenger vehicle OEM sales increased 19.0% MoM to 119,239 units.
  • The Top 5 OEMs added 19,009 units compared with August 2026.
  • Volkswagen remained the market leader with 42,461 units.
  • Volkswagen accounted for approximately 35.6% of Top 5 OEM sales.
  • Volkswagen recorded the strongest growth among the Top 5 at 31.7% MoM.
  • Škoda posted strong growth of 28.2% MoM.
  • Audi increased sales by 27.8% MoM.
  • Mercedes-Benz grew by 4.4% MoM.
  • BMW was the only Top 5 OEM to decline, falling slightly by 0.3% MoM.

Conclusion

Germany’s passenger vehicle market showed strong momentum in September 2026, with tracked Top 5 OEM sales increasing 19.0% month-on-month. Volkswagen strengthened its leadership position, while Škoda and Audi also delivered strong gains. Mercedes-Benz recorded moderate growth, while BMW remained broadly stable with a marginal decline.

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