Germany EV Passenger Vehicle Market July 2026: Top 5 OEM Sales Decline 3.4% as Volkswagen Maintains Leadership

Germany’s tracked Top 5 EV passenger vehicle OEM sales declined 3.4% month-on-month in July 2026, falling from 144,965 units in June to 140,034 units in July. The leading OEMs collectively lost 4,931 units, as four of the five tracked brands recorded lower sales compared with June. Mercedes-Benz was the only Top 5 OEM to achieve positive month-on-month growth.

Volkswagen maintained its position as the market leader, despite sales declining from 51,058 units in June to 48,003 units in July 2026. The company recorded a 6.0% MoM decline, losing 3,055 units, while accounting for 34.3% of the tracked Top 5 EV OEM sales.

Mercedes-Benz ranked second and delivered the strongest performance among the Top 5 OEMs. Sales increased from 23,728 units in June to 26,624 units in July, representing 12.2% month-on-month growth. The company added 2,896 units and captured a 19.0% share of tracked Top 5 OEM sales.

BMW secured third position with 24,644 units in July 2026, compared with 26,119 units in June. Sales declined 5.6% MoM, representing a reduction of 1,475 units, while BMW accounted for 17.6% of the tracked Top 5 market.

Skoda ranked fourth with 23,331 units, down from 24,963 units in June. The OEM recorded a 6.5% month-on-month decline, losing 1,632 units, and represented 16.7% of tracked Top 5 EV OEM sales.

Audi recorded the sharpest decline among Germany’s tracked Top 5 OEMs. Sales decreased from 19,097 units in June to 17,432 units in July 2026, representing an 8.7% month-on-month decline and a reduction of 1,665 units. Audi accounted for 12.4% of the tracked Top 5 sales.

Key Insights

• Germany’s tracked Top 5 EV passenger vehicle OEM sales declined 3.4% MoM to 140,034 units in July 2026.
• The Top 5 OEMs collectively lost 4,931 units compared with June’s 144,965 units.
• Volkswagen remained the market leader with 48,003 units and a 34.3% share of tracked Top 5 OEM sales.
• Mercedes-Benz was the only Top 5 OEM to record positive growth, increasing 12.2% MoM from 23,728 to 26,624 units.
• BMW sales declined 5.6% MoM to 24,644 units, giving the brand a 17.6% share.
• Skoda recorded a 6.5% MoM decline, with sales falling to 23,331 units.
• Audi experienced the sharpest decline among the Top 5 OEMs, falling 8.7% MoM from 19,097 to 17,432 units.
• Mercedes-Benz’s strong growth partially offset declines across Volkswagen, BMW, Skoda, and Audi.

Conclusion

Germany’s tracked Top 5 EV passenger vehicle OEM market experienced a 3.4% month-on-month decline in July 2026, with total sales decreasing from 144,965 units to 140,034 units. Although Volkswagen retained a commanding market-leading position with a 34.3% share, its sales declined by 6.0% during the month. Mercedes-Benz stood out as the only Top 5 OEM to achieve positive growth, increasing sales by 12.2%, while BMW, Skoda, and Audi recorded declines. The July performance highlights continued competitive movement among Germany’s leading automotive OEMs, with Volkswagen maintaining leadership while Mercedes-Benz gained momentum.