Austria Passenger Vehicle Market July 2026: Sales Decline 12.8% as Škoda Takes the Lead

Austria’s passenger vehicle market recorded a 12.8% month-on-month decline in July 2026, with sales decreasing from 12,455 units in June to 10,866 units in July. The market declined by 1,589 units, reflecting weaker overall passenger vehicle demand during the month.

The passenger vehicle segment reached 10,866 units in July 2026. Despite the overall market decline, competition among the leading OEMs remained active, with Škoda emerging as the market leader and SEAT recording the strongest growth among the Top 5 OEMs.

Škoda emerged as Austria’s leading passenger vehicle OEM in July 2026, recording 3,100 units, compared to 3,494 units in June. Despite an 11.3% month-on-month decline, Škoda secured the top position with a 28.5% share among the Top 5 OEM sales.

Volkswagen followed in second place with 2,811 units, down from 3,777 units in June. The company recorded the sharpest decline among the Top 5 OEMs, falling by 25.6% MoM, but still maintained a strong position in Austria's passenger vehicle market.

BMW retained the third position, recording 1,917 units in July compared to 2,105 units in June, representing an 8.9% decline. Audi also recorded lower sales, declining from 1,776 units to 1,412 units, a decrease of 20.5%.

In contrast, SEAT was the only OEM among the Top 5 to record growth in July. Sales increased from 1,313 units in June to 1,626 units in July, representing a strong 23.8% month-on-month increase. This made SEAT the fastest-growing OEM among Austria's leading passenger vehicle brands.

Key Insights

• Austria’s passenger vehicle market declined by 12.8% MoM, falling to 10,866 units in July 2026.
• The market lost 1,589 units compared to June 2026.
• Škoda emerged as the July market leader with 3,100 units.
• Škoda accounted for 28.5% of Top 5 OEM sales in July.
• SEAT recorded the strongest growth, increasing 23.8% MoM to 1,626 units.
• Volkswagen experienced the sharpest decline among the Top 5 OEMs, falling 25.6% MoM.
• The Top 5 OEMs—Škoda, Volkswagen, BMW, SEAT and Audi—accounted for 10,866 tracked units in July 2026.

Conclusion

Austria’s passenger vehicle market experienced a notable decline in July 2026, with total sales falling 12.8% month-on-month. Škoda maintained its strong market position and emerged as the leading OEM, while SEAT stood out as the only Top 5 manufacturer to record positive growth. Declines across Volkswagen, Audi and BMW contributed to the overall market slowdown, highlighting mixed performance among Austria’s leading passenger vehicle manufacturers.