Australia Passenger Vehicle Market September 2026: Top 5 OEM Sales Remain Flat as Toyota Leads
Australia’s Top 5 passenger vehicle OEM sales reached 42,089 units in September 2026, remaining nearly flat at -0.03% MoM. Toyota led with 17,682 units, while Ford recorded the strongest growth at 57.6%
Australia’s tracked Top 5 passenger vehicle OEM sales remained broadly stable in September 2026, declining marginally by 0.03% month-on-month from 42,101 units in August to 42,089 units in September. The Top 5 OEMs recorded a net decline of just 12 units, indicating an essentially flat monthly performance.
Toyota remained Australia’s leading passenger vehicle OEM in September 2026, recording 17,682 units, compared with 19,712 units in August. Sales declined by 10.3% MoM, although Toyota still accounted for approximately 42.0% of Top 5 OEM sales.
Ford delivered the strongest performance among the Top 5 OEMs, with sales increasing from 4,816 units in August to 7,592 units in September. This represented a strong 57.6% month-on-month increase, helping Ford secure the second position.
Kia recorded 5,901 units in September, down from 6,500 units in August, representing a 9.2% MoM decline.
Mazda also experienced a softer month, with sales decreasing from 6,203 units to 5,702 units, representing an 8.1% month-on-month decline.
GWM recorded positive growth, increasing from 4,870 units in August to 5,212 units in September, equivalent to a 7.0% MoM increase.
Key Insights
- Australia’s tracked Top 5 passenger vehicle OEM sales reached 42,089 units in September 2026.
- Top 5 sales remained nearly flat, declining just 0.03% MoM from 42,101 units in August.
- Toyota remained the market leader with 17,682 units and a 42.0% share of Top 5 sales.
- Ford recorded the strongest growth, increasing 57.6% MoM to 7,592 units.
- GWM also recorded positive growth of 7.0% MoM.
- Toyota, Kia and Mazda recorded month-on-month declines.
- Toyota experienced the sharpest decline among the Top 5 OEMs at 10.3% MoM.
- The tracked Top 5 OEMs were Toyota, Ford, Kia, Mazda and GWM.
Conclusion
Australia’s leading passenger vehicle OEM sales remained largely stable in September 2026, with the tracked Top 5 recording only a 0.03% month-on-month decline. Toyota maintained a commanding lead despite lower sales, while Ford stood out with a 57.6% increase and GWM also posted positive growth. Declines across Toyota, Kia and Mazda offset these gains, resulting in an almost unchanged overall Top 5 sales volume.