Australia Passenger Vehicle Market July 2026: Top 5 OEM Sales Decline 10.3% as Toyota Strengthens Leadership

Australia’s tracked Top 5 passenger vehicle OEM sales declined 10.3% month-on-month in July 2026, falling from 51,068 units in June to 45,811 units in July. The market lost 5,257 units, as four of the five leading OEMs recorded lower sales compared with June. Toyota was the only Top 5 OEM to achieve positive growth.

Toyota maintained its clear market leadership, with sales increasing from 19,124 units in June to 20,409 units in July 2026. The company added 1,285 units, recording 6.7% MoM growth, and accounted for 44.6% of the tracked Top 5 OEM sales.

Kia ranked second in July with 6,553 units, despite sales declining from 8,005 units in June. This represented an 18.1% month-on-month decline, although Kia remained one of Australia’s largest passenger vehicle brands.

Mazda secured third position with 6,458 units, down from 7,278 units in June. The company recorded an 11.3% MoM decline, losing 820 units during the month.

Ford experienced the sharpest decline among the Top 5 OEMs. Sales dropped from 9,181 units in June to 6,400 units in July, representing a significant 30.3% month-on-month decrease and a reduction of 2,781 units.

Hyundai recorded 5,991 units in July 2026, compared with 7,480 units in June. Sales declined by 19.9% MoM, a reduction of 1,489 units, placing Hyundai fifth among the tracked OEMs.

Key Insights

• Australia’s tracked Top 5 passenger vehicle OEM sales declined 10.3% MoM to 45,811 units in July 2026.
• The Top 5 OEMs collectively lost 5,257 units compared with June.
• Toyota was the only OEM to record positive growth, increasing 6.7% to 20,409 units.
• Toyota remained the market leader with a 44.6% share of tracked Top 5 OEM sales.
• Ford recorded the sharpest decline, falling 30.3% MoM from 9,181 to 6,400 units.
• Kia declined 18.1%, while Hyundai sales fell 19.9%.
• Toyota's strong performance helped partially offset the broader decline among Australia's other leading passenger vehicle OEMs.

Conclusion

Australia’s tracked Top 5 passenger vehicle OEM market experienced a 10.3% month-on-month decline in July 2026. While Toyota strengthened its leadership and was the only OEM to record positive growth, the sharp declines recorded by Ford, Hyundai, Kia, and Mazda resulted in an overall market contraction. Toyota’s 44.6% share of tracked Top 5 sales highlights its dominant position in Australia’s passenger vehicle market.