Tractor OEM
Tractor sales rose to 86,491 units in July 2025, marking a 10.3% YoY and 15% MoM increase driven by improved monsoon conditions and rural demand revival. CNH Industrial led YoY growth at +28%, followed by TAFE (+22%) and Eicher (+14%). Eicher also led MoM growth with a +31% jump. International Tractors and John Deere posted double-digit gains on both YoY and MoM metrics, reflecting broad-based recovery across mid and premium segments. The momentum reflects strong kharif-season support and improved financing flow in rural markets.
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